The Ecology Co-op
Industry:
Ecological consulting
Services delivered:
Design
Brand | Collateral | Website
Strategy
Brand | Content | Paid Media | SEO
Implementation
Brand | Content | Collateral | Paid Media | SEO | Website
Reporting
Analytics | KPIs | Reporting Dashboard
In an increasingly competitive sustainability landscape we helped The Ecology Co-op refresh and professionalise their brand, strengthening their market position whilst remaining true to their core environmental mission.
At the heart of this transformation was a new website - robustly optimised for search engines - driven by a content marketing programme closely aligned with both the company’s commercial objectives and core values. This was further backed up by targeted paid media campaigns (Google AdWords and LinkedIn).
The establishment of a KPI-driven reporting framework has also helped the company enshrine a process of continuous improvement across all their marketing and communications activity.
Results have included not only a significant uplift in inbound enquiries, a shift towards higher margin services, an increase in average contract value and interest from international investors.
Search Engine Results Page (SERP) rankings
In January 2024 The Ecology Co-op weren’t visible in search results for critical industry terms (eg. 'Bat Surveys', 'Biodiversity Net Gain'). Following our website redesign and implementation of an SEO strategy the company now enjoy first page visibility for these (and many other) high-value search terms. This increased search visibility has been a core driver of new inbound enquiries for the company’s ecological services.
PRIMARY
Dove Grey
#E0E0DC
SECONDARY
Dark Indigo
#253550
PRIMARY
White
#FFFFFF
SECONDARY
Charcoal Grey
#2A2829
PRIMARY